India is taken into account because the best place for franchise investments as a result of it's been generating sensible quantity of profit for the investors. pharmaceutical Trading companies are taking organized rout in India with the appearance of large number of organized players that are increasing or expanding through franchising.
Most of companies are providing district wise pcd pharma monopoly rights for their franchise holders. They have strong rules and norms to follow monopoly rights. When you get monopoly rights for any product of a company in your area, you will be the only distributor of that product in your city. Monopoly rights from a branded drug manufacturing company can offer big gains to a franchise holder.
The main job of the franchisees is to cater to the end customer, besides being the nodal controller of logistics in the overall supply chain. The feedback from the end customer as well as the trend of recent demands has to be collected by them. This information will trickle down to the Pharma manufacturer, followed by action taken on these. Thus, the franchises are increasingly playing the role of the ‘big brother' in the industry.
One more thing that certain franchises are getting into is overseas marketing. The franchises are acting in the role of mediators for the global pharma giants who are outsourcing from India. Thus, they are virtually the representatives of these companies in here, and are overseeing the execution of particular orders. In the process, they are also putting the stress on quality checking and proper brand building.
For the manufacturers, the top pharma franchise companies in India have come as a boon. Handling of the end customers, which is otherwise a complicated and delicate issue, is now being taken care of by these franchises rather than the manufacturers. Thus, the manufacturers have a lesser load of work to deal with, and instead, they are concentrating towards better quality assurance. The quality factor is playing a major role with more of the clients becoming conscious and aware of what they are using. Thus, to satisfy the clientele through high standards of quality is always a big task at hand.